Creating a Culture of Data

In a world where companies – big or small have invested big money in multiple systems – ERP, CRM, POS, Social Media, Sales Force Automation, etc. to collect data, very few have a strong data-driven culture and data is rarely the universal basis for decision making.

Becoming truly data-driven requires changing mindsets, attitudes, and habits — embedding data into the identity of the organization. People have to want to use data and encourage others to do the same.